Logo & Brand Identity
Logos...Uniquely You
As first impressions go, the wrong visual message can be misleading, difficult to understand, or
have a negative influence in building trust and recognition—especially in a start-up business's attempts in gaining a foothold in today's
competitive marketplace.
A professionally designed logo should be regarded as an asset and is an important first step towards
investing in your marketing success as a business.
Each and every logo we design is based on the unique
qualities that make up a particular business or organization. No cookie cutter "clip art" or "crowd-sourcing" is ever used in the
creation of your identity...guaranteed!
Consistent use of your logo
in all aspects of your market communications builds the strength of your brand.
A logo is a business asset, an investment in which you can begin to build your brand.
Along with a solid business plan, a strong visual identity should be one of the first assets to be developed, and certainly not in
a snap decision to save money.
Haw Valley Creative works with you every step of the way to ensure the creation of a unique identity, one that is memorable
and distinctive from your competition.
Brand Identity
Also referred to as Corporate or Visual Identity,
Brand Identity results from the consistent use of a logo, its
visual style, and coordinated use of color and fonts across all channels of marketing.
Establishing and implementing
the use of a style guide ensures consistency of the
brand in all aspects of your visual communications to the marketplace.
Integrated
components of
Brand Identity typically consist of the following elements:
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logos
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letterhead & envelopes
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business cards
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labeling &
packaging
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web sites
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signage
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branded apparel and many other methods of visual communications associated to a particular
brand.
brand. promote. grow.
I contacted Haw Valley Creative years ago as I launched my construction business, starting a lengthy business relationship. Darryl has provided important support for building my company's brand and reaching out to its targeted customer. His assistance in designing a number of promotional materials (from creating the logo and designing the business cards, building the website, to vehicle advertising) has proved to be invaluable. I turn to Haw Valley Creative for the creativity and attention to detail, and I will continue to do so in the future!
--Dale Tomasek, Cornerstone Construction, Hiram, OH