Logo & Brand Identity
Consistent use of your logo
As first impressions go, the wrong visual message can be misleading, difficult to understand, or
have a negative influence in building trust and recognition—especially in a start-up business's attempts in gaining a foothold in today's
A professionally designed logo should be regarded as an asset and is an important first step towards
investing in your marketing success as a business.
Each and every logo we design is based on the unique
qualities that make up a particular business or organization. No cookie cutter "clip art" or "crowd-sourcing" is ever used in the
creation of your identity...guaranteed!
in all aspects of your market communications builds the strength of your brand.
A logo is a business asset, an investment in which you can begin to build your brand.
Along with a solid business plan, a strong visual identity should be one of the first assets to be developed, and certainly not in
a snap decision to save money.
Haw Valley Creative works with you every step of the way to ensure the creation of a unique identity, one that is memorable
and distinctive from your competition.
Also referred to as Corporate or Visual Identity, Brand Identity
results from the consistent use of a logo, its
visual style, and coordinated use of color and fonts across all channels of marketing.
Establishing and implementing
the use of a style guide ensures consistency of the brand
in all aspects of your visual communications to the marketplace.
components of Brand Identity
typically consist of the following elements:
letterhead & envelopes
branded apparel and many other methods of visual communications associated to a particular brand
brand. promote. grow.
I contacted Haw Valley Creative years ago as I launched my construction business, starting a lengthy business relationship. Darryl has provided important support for building my company's brand and reaching out to its targeted customer. His assistance in designing a number of promotional materials (from creating the logo and designing the business cards, building the website, to vehicle advertising) has proved to be invaluable. I turn to Haw Valley Creative for the creativity and attention to detail, and I will continue to do so in the future!
--Dale Tomasek, Cornerstone Construction, Hiram, OH